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  Future TV page 3  David Dunkley Gyimah          AddThis Social Bookmark Button    E-mail This Page  |

It’s probably only a question of time before the first dedicated 24 hour news global VJ station gets off the ground.

Of all the continents, Africa could do with several outfits. Award winning VJ, Ruud Elmendorp* based out of Nairobi gives some idea what can be achieved.

Further proof, if needed can be gleaned from the first co-production between Ghana TV and South Africa’s public broadcaster, the SABC , a show called the United States of Africa which I series produced and directed.

In one week, with little set up time, the team opened up a range of issues leading to 6 X40 minute programmes. Its success received widespread press attention.

Thinking long term, any manager wishing to replicate the aforementioned might consider folding it within a journalism school to ensure continued growth.

Future broadcasting

It is inconceivable today that any TV executive would seek to develop format programmes or otherwise without a multiplatform component e.g. Internet, mobile, Outernet, kiosks, Multiple User Displays, DVDs.

Convergence doesn’t really address the end product, more an integrated approach where distinct media play off each other while appearing autonomous.

IPTV which involves distributing data as a whole rather than as discreet packets - which is how the net passes data - is seen as the future of net broadcasting.

It's likely IPTV will become the standard mode of broadcast for corporates envisioned by BT et al.

Future Television continues.

David interviews friend and fellow shooter, Claudio Von Planta. David shoots with the A1 advising the UK Press Association and FT. More on Videojournalism

supervision to develop programme.

Today it would be a simple task to develop an entire TV News station predicated on video journalism.

Actually it’s already been done in 1994 when 20 journalists, launched the UK’s first   dedicated video journalism channel in London, Channel One TV, owned by Associated Press,

publishers of the Evening Standard.

The consultant to get the project going, Michael Rosenblum; the managing direcor was Nick Pollard who would later head up Sky News.

We worked our socks off.

Many of the original staff have won major awards.