It's simple. The poster
across the platform which you gaze at each morning
will become a moving image.
More than a billion people
ride the underground every year. It's a captive
audience with rising ABC users. Meanwhile, the
continuing onslaught on traditional media and
audiences continues, which puts this media platfom
in a unique position. Viewmagazine's David and
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colleagues were
pulled in to work on the initial public launch
by Viacom UK/London Underground to potential
businesses, devising something called 5 degrees
of motion.
In this special report soon David details that
work, how video journalism mixed with strong
design contributed to the concept, how they
put it together in record time, and what it
was like working with one of the leading figures
of advertising, Jon Staton, formerly head of
TV at Saatchi and Saatchi. |
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